Entry # 3 - Simon Sinew: "Golden Cirle" (TED talk)

January 13, 2010

Today we started with the first of our TED talks. This one featured Simon Sinew, talking about the "Golden Circle" This post will be the notes I jotted down while viewing the clip. (I like notes lol although I write them on my Ipad which likes to change words on me sometimes so bear with me :p)

How great leaders inspire action    

Great and inspiring people act the same way. The "Golden Circle" - How? Why? and What? What you do, how you do it, and why you do it... with profit NOT being the main concern. People buy WHY you do it, NOT what you do. The goal is to do business with with people who BELIEVE what you believe. The neocortex (part of the brain) is the "what." The Limbic (part of the brain) controls feelings. Decision making area not language. Goal is not to buy what you have. Hire people who believe what you believe and they will work harder - put their blood, sweat, and tears into it. VS working only for a paycheck if you hire someone to produce what you make. Be driven by a cause and a belief! Ex) Wright brothers. Strive to attract others who believe what you believe - this will equal success. What you do PROVES what you believe. A similar belief will cause people to take things on as their own. There are laws made by high authority and laws made by man. MOTTO  "I have a dream!" NOT "I have a plan." Leaders and those who lead inspire people. They start with why and get people to follow what you believe..have a better understanding the purpose.